![]() ![]() While the cloud API suits small businesses, the Business API suits enterprises and bigger companies more.The Business API from 360dialog comes with a lot of perks such as a dashboard where you can manage your API, message templates, and analytics.The Business API can be hosted locally or on-premise.In contrast, the Cloud API is hosted on Meta’s server in North America only.On the other hand, the process to access the cloud API is complicated and fragmented Access to the Business API can be granted in 5-15 mins using 360dialog’s embedded signup.Although there are a lot of technical differences between the two APIs that are listed on Meta’s website, both are REST APIs that facilitate the transfer of data between WhatsApp and another platform. Technically they both serve the same purpose, but not the same business size or segments. ![]()
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